Visual Identity Core

This skill establishes the visual foundation of the brand, ensuring consistency across all assets.

Input Variables

• [BRAND_NAME] (from brand-name-studio)
• [MDS] (Messaging & Direction Summary)
• [PERSONA_DATA] (Buyer Persona)
• [LOGO_CONCEPTS] (Optional: from logo-concept-architect)

The Protocol

1. Visual Strategy: Analyze the MDS and Persona to determine the visual mood (e.g., "Rugged & Reliable" vs. "Sleek & Modern").
2. Color Psychology: Select a primary color, secondary color, and accent color. Explain the psychological impact of each.
3. Typography: Choose a Header font (display), Body font (readability), and Accent font (personality).
4. Logo Guidelines: specific rules for logo placement, clear space, and variations.
5. Imagery & Art Direction: Define the style of photography (e.g., high contrast, candid, studio) and illustrations.
6. Graphic Elements: Define shapes, textures, or patterns.