Copy Validator - Hook-Story-Offer Scorecard

Overview

Ruthlessly assess sales copy against Russell Brunson's Hook-Story-Offer framework combined with classic direct response principles. Score objectively, expose weak points, provide rewrites.

Brunson's Core Principle: "The hook grabs them, the story connects them, the offer converts them."

When This Activates

• "validate my copy"
• "rate my copy" / "rate my headline"
• "is my copy good"
• "why isn't my copy converting"
• Checking copy before publishing
• Landing page, email, or ad copy feedback

The Framework: Hook-Story-Offer Scorecard