Expert Validator - Expert Secrets Scorecard

Assess positioning, authority, and messaging against Expert Secrets principles. Expose weak positioning that makes people look like everyone else.

Brunson's Principle: "You don't need to be the most qualified—you need to be the most positioned."

When This Activates

• User asks "validate my positioning"
• User asks "is my messaging right"
• User says "I sound like everyone else"
• User asks "how do I build authority"
• User asks "what's my angle"

The Framework

Attractive Character → Epiphany Bridge → Big Domino → New Opportunity