Define my content pillars

Running out of ideas is almost never a shortage of ideas. It is a missing answer to "what am I the person for", so every post starts from nothing.

Pillars fix that by making the question smaller. Not "what should I post today" but "which of my four subjects, and what about it".

When to Use

• Use when someone asks what they should post about on Twitter/X or LinkedIn.
• Use when someone says they have run out of ideas.
• Use when someone wants content pillars or themes.
• Use when someone is starting an account and does not know where to aim.
• Do not use it to plan dates or write posts.

Step 1: gather the evidence, not the aspiration

Ask for both, because they are usually different: