Logo & Image Design

What it is: the mark and the image library - every logo variant, photograph, icon and graphic the business is allowed to use, with the rights attached to it.

Overview

Works out the smallest useful asset set for the business in front of it, then builds it only when asked. The default output is a short recommendation, not a folder of files. The asset register - CSV, SQL DDL, JSON Schema, Notion mapping - is produced on request, from one field list so the four cannot drift apart.

Layer: Layer 2: Brand & Design. Fits: Starter stage. Table code: n/a.

The rule this table exists to enforce: a logo is not a picture, and a picture is not free to use. Asset Type separates the mark from the imagery, and Licence, Rights Owner and Trademark Status exist because the expensive failure in branding is not an ugly logo - it is a mark that was already registered, or a stock photo whose licence expired, discovered two years later. Every asset carries its rights on the same row as the file.