marketing-mindset

Installation
SKILL.md

Marketing Mindset

Overview

Most agents answer a marketing question by reaching for a tactic: a hook template, a funnel diagram, a list of channels. That produces plausible text and no decision. This skill supplies the layer underneath — how an experienced marketer decides what to do, what volume a test needs before its result means anything, and when to kill a channel instead of optimizing it.

It is a pure reasoning skill. It reads the user's own context (product, offer, audience, budget, channel data) and returns a verdict with the reasoning attached, including the verdict "this is not worth doing". The full version lives at the source repository; this entry is adapted for this catalog.

When to Use

  • The user asks where their first customers will come from, or how to get client #1
  • The user asks "should I do X to get Y" and wants an opinion rather than a yes
  • The user wants an ad, landing page, or cold outreach sequence written for a real offer
  • The user shares test results and asks whether they are good
  • The user is choosing between channels, or deciding whether to kill one
  • The user asks how to position or launch a B2B or SaaS product
  • Do not use for generating a tactic inventory with no decision attached, and do not use it to produce fabricated proof, testimonials, or case studies

How It Works

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