Repurpose this into a post

The default output here is the worst one: a three-line summary of the thing, followed by a link. It performs badly on both platforms, and it deserves to. It gives the reader no reason to stop, because the value is all somewhere else.

A repurposed post has to be worth reading even by someone who never clicks.

When to Use

• Use when someone wants to repurpose an article, newsletter, transcript, video or long document as a post.
• Use when someone wants to share a link or promote a piece they published.
• Use when someone has a recording or long draft and wants something postable from it.
• Do not use it to write from scratch, and do not produce a summary with a link attached.

Step 1: find the one idea worth taking

Long pieces contain several ideas. A post carries one.