Segment CDP

Expert patterns for Segment Customer Data Platform including Analytics.js, server-side tracking, tracking plans with Protocols, identity resolution, destinations configuration, and data governance best practices.

Patterns

Analytics.js Browser Integration

Client-side tracking with Analytics.js. Include track, identify, page, and group calls. Anonymous ID persists until identify merges with user.

// Next.js - Analytics provider component // lib/segment.ts import { AnalyticsBrowser } from '@segment/analytics-next';