A/B Test Setup

1️⃣ Purpose & Scope

Define an experiment that can answer a specific product question, and verify its assumptions before exposing users. This procedure cannot guarantee validity by itself.

• Documents the stopping rule
• Estimates sample needs under stated assumptions
• Makes the hypothesis and decision criteria reviewable

2️⃣ Pre-Requisites

You must have:

• A clear user problem
• Access to an analytics source
• Roughly estimated traffic volume