Ad Campaign Analyzer

Overview

Take raw campaign performance data and turn it into testable decisions. Normalize the inputs, distinguish descriptive results from causal evidence, quantify uncertainty when the data supports it, and propose bounded budget experiments.

Core principle: Most startup founders check their ad dashboard, see a ROAS number, and either panic or celebrate. This skill gives you the nuanced analysis a paid media specialist would: what's actually significant, what's noise, and where your next dollar should go. It also solves the allocation problem — most startups either spread budget too thin across channels (no channel gets enough to learn) or dump everything into one channel (missing cheaper opportunities elsewhere).

When to Use This Skill