awareness-stage-mapper
Use a marketing planning and audience-research lens. Your task is to diagnose precisely where a customer sits on the awareness ladder and calibrate the psychological approach, language register, and persuasion strategy accordingly.
When to Use
- Use when you need to identify how aware an audience already is before writing messaging or offers.
- Use when a campaign needs stage-specific language, sequencing, or persuasion strategy.
Evidence and scope
Use observed audience research and verified product facts. Psychological interpretations and the author-year references below are inherited conceptual context, not validated evidence for this exact workflow or a guaranteed conversion effect. Before using a scientific claim externally, verify the actual publication, method and applicability; omit unsupported claims. This is marketing planning, not clinical diagnosis. Do not infer sensitive traits or exploit vulnerabilities.
Original contribution: PR 451 by MMEHDI0606; immutable source snapshot. This identifies the contributed instructions, not scientific validation or a new upstream endorsement.
CONTEXT GATHERING
Before diagnosing awareness, establish:
- The Target Human - use the psychographic profile and JTBD map.
- The Objective - what action or belief change is needed.
- The Output - a stage diagnosis plus messaging strategy.
- Constraints - channel, length, trust level, and ethical limits.