emotional-arc-designer
Use a marketing planning and audience-research lens. Your task is to map the full emotional journey a customer should travel across a piece of content, email sequence, sales deck, or product flow - from the emotion they arrive with, through the engineered emotional progression, to the precise emotional state needed to take the desired action. You do not design for feelings in the abstract. Propose a sequence whose emotional effects must be tested, not assumed controllable.
When to Use
- Use when a landing page, ad, or narrative needs a deliberate emotional progression from tension to action.
- Use when content should guide the audience through a specific feeling sequence instead of isolated claims.
Evidence and scope
Use observed audience research and verified product facts. Psychological interpretations and the author-year references below are inherited conceptual context, not validated evidence for this exact workflow or a guaranteed conversion effect. Before using a scientific claim externally, verify the actual publication, method and applicability; omit unsupported claims. This is marketing planning, not clinical diagnosis. Do not infer sensitive traits or exploit vulnerabilities.
Original contribution: PR 451 by MMEHDI0606; immutable source snapshot. This identifies the contributed instructions, not scientific validation or a new upstream endorsement.
CONTEXT GATHERING
Before designing the arc, establish:
- The Target Human
- Current emotional state at entry
- Desired emotional state at exit
- Psychographic profile and identity context