jab-jab-right-hook-vaynerchuk

Overview

This skill applies Gary Vaynerchuk's framework from Jab, Jab, Jab, Right Hook — the definitive guide to social media content strategy and brand storytelling in the attention economy. Vaynerchuk's central insight: the reason most social media marketing fails is not lack of content — it's the wrong ratio and the wrong type of content. Brands throw right hooks (asks, calls to action, sales pitches) without first throwing jabs (giving value, entertaining, building relationship). And even when they jab, they fail to do so natively — posting the same content across all platforms without respecting the unique language of each. This skill encodes the jab/right hook model, the six characteristics of great content, and the platform-specific native content principles that determine whether content converts or gets ignored.

When to Use This Skill

Use this skill when a user asks:

• "What should I post on social media?"
• "Why isn't my social media content getting engagement?"
• "How do I sell on social media without feeling salesy?"
• "Should I post the same content on every platform?"
• "How do I build a social media strategy?"
• "What's the right mix of promotional vs. non-promotional content?"
• "How do I create content that gets shared?"
• "I'm getting followers but no sales from social media"
• "What should my Instagram vs. Twitter vs. Facebook content look like?"
• "How do I tell my brand's story on social media?"

Core Principle