Procedural Rhetoric

Rules persuade. Structure IS argument. Design consciously.

What Is Procedural Rhetoric?

Ian Bogost coined it: "an unholy blend of Will Wright and Aristotle."

Games and simulations persuade through processes and rules, not just words or visuals. The structure of your world embodies an ideology. When The Sims allows same-sex relationships without fanfare, the rules themselves make a statement — equality is the default, not a feature.

MOOLLM applies this to everything:

• YAML schemas define what's thinkable
• Advertisements define what's possible
• Constraints define what's normative
• Defaults define what's assumed