Customer Interview Analyzer

When to invoke

• "Synthesize these 12 user interviews."
• "What are the top pain points across last quarter's research?"
• "Pull JTBD statements from these transcripts."

Inputs needed

1. Transcripts — folder of .txt/.md/.vtt files, or Notion/Drive docs.
2. Research question (optional) — focuses the analysis.
3. Persona / segment tags (optional).

Workflow

1. Ingest — load all transcripts; clean speaker labels.
2. Code — extract candidate themes by frequency + co-occurrence.
3. Cluster — group similar codes into themes; tag each with a verbatim quote.
4. Report — produce: research question, methodology, themes (with frequency), JTBD statements, surprises, recommendations.