Amazon Product Opportunity Brief

Turn an early product idea into a focused research brief. Produce a decision aid, not a promise that a product will sell.

Gather the minimum scope

Ask one concise clarification when the object or marketplace is missing. Capture:

• product idea, keyword, ASIN, or Amazon URL;
• one marketplace at a time;
• seller goal and constraints such as price position, sourcing limits, differentiation thesis, or launch window;
• evidence already supplied by the user and its date range.

Keep separate briefs for different marketplaces. Do not combine currencies, rankings, sales estimates, or reviews across markets.

Build the brief