Google Shopping Optimizer
Installation
SKILL.md
Google Shopping Optimizer
Analyze Google Merchant Center product data, diagnose feed quality issues, optimize bidding strategies, and generate actionable plans that increase impressions, clicks, and conversions while reducing wasted ad spend. This skill transforms raw Merchant Center diagnostics, Shopping campaign reports, and product feed exports into a structured optimization plan covering feed health, product data quality, competitive positioning, bidding efficiency, and campaign structure. It identifies the specific issues suppressing performance — disapprovals, missing attributes, poor titles, inefficient bids, wasted spend on non-converting queries — and produces prioritized fixes with projected impact estimates.
Quick Reference
| Decision | Strong | Acceptable | Weak |
|---|---|---|---|
| Feed health analysis | Every product audited against all required and recommended attributes with specific errors listed per product | Category-level attribute compliance checked with sample products reviewed | Only checking disapproval count without diagnosing root causes |
| Title optimization | Keyword-enriched titles following category-specific templates with search volume data informing priority | Titles reviewed for completeness and basic keyword inclusion | Generic title advice without category-specific guidance or keyword research |
| Bidding strategy | Segment-specific ROAS targets with bid adjustments by device, audience, and product group | Portfolio-level ROAS target with basic campaign structure | Single ROAS target across all products with no segmentation |
| Query analysis | Search term report mined for negatives, query-product match quality scored, and converting queries identified | Top wasted spend queries identified and negated | No search term analysis or only reviewing top-level campaign metrics |
| Product grouping | Multi-level product groups by performance tier, margin, and category with differentiated bids | Product groups by category or brand with some bid differentiation | All products in a single ad group with uniform bids |
| Competitive analysis | Benchmark pricing, impression share, and click share against category competitors with positioning recommendations | Impression share reviewed with general competitive observations | No competitive data analyzed |