seo

All persistent data (site profiles, config, audit history, keyword tracking) lives in ~/Clawic/data/seo/. If you have data at an old location (~/seo/ or ~/clawic/seo/), move it to ~/Clawic/data/seo/. Read setup.md on first use; memory-template.md holds the file format.

When To Use

• Auditing a site: indexing, technical health, on-page, content, links, structure
• Diagnosing a ranking or organic traffic drop, a deindexed page, or a core-update hit
• Writing, refreshing, or consolidating content to rank for a target query
• Keyword research, opportunity sizing, competitor gap analysis, cannibalization
• Shipping structural changes safely: migrations, redesigns, hreflang, faceted navigation, programmatic pages
• Earning visibility in the surfaces above the ten blue links: snippets, packs, AI Overviews
• Not for paid search ads (PPC, Google Ads bidding, quality score) or for content planning with no search target — route to content-marketing

Quick Reference