GTM Meta Skill

Use this skill for prospecting, account research, contact enrichment, verification, lead scoring, personalization, and campaign activation.

1) What this skill governs

• Route GTM decisions, safety gates, and provider/quality defaults before execution.
• Keep long command chains and tooling nuance in sub-docs; provider-specific implementation detail in provider-playbooks/*.md.
• Provide clear entry points for both paid and non-paid workflows, including --rows 0:1 one-row pilots.

Process/goal

Customer is generally trying to go from "I have an ICP" to "Here's a list of prospects with email/linkedin and very personalized content or signals". They may be anywhere in this process, but guide them along.

Discovery order: companies first, then people. When the task requires finding contacts at companies matching criteria (portfolio, ICP, hiring signal), discover the company set first, then find people at each company. Do not start with broad people-search queries.

Documentation hierarchy

• Level 1 (SKILL.md): decision model, guardrails, approval gates, links to sub-docs.