Extended (1-3min)

Hook (5s) → Problem (10s) → Solution (60-120s) → Proof (15s) → Application (20s) → CTA (5s)

Hook Formulas

Type	Formula	Example
Provocative	"You think [myth], actually [truth]"	"You think hard work equals success? Actually direction matters more"
Pain Point	"[Pain], guilty?"	"Busy all day, still broke? Guilty?"
Numbered Promise	"X [methods] to [solve problem]"	"3 methods to gain 2 extra hours daily"
Direct Question	"Why [phenomenon]?"	"Why learn so much but still struggle?"
Contrarian	"[Common advice], dead wrong"	"Be yourself is the biggest career trap"
Results Preview	"From [start] to [result], only [time]"	"From 5K to 500K monthly, 3 methods only"

Platform Styles

Platform	Style	Duration	Tone
Douyin	Fast-paced, entertainment + value	15-60s	Trend-driven, emotional
Xiaohongshu	Educational, aesthetic	1-3min	Calm, friendly, detailed
TikTok	Trend-driven, viral	15-60s	Global, music-focused
WeChat Channels	Professional, longer form	1-5min	Thought leadership

Script Template

# [Video Title]

## Overview
- **Duration:** [Time]
- **Platform:** [Platform]
- **Topic:** [Topic]

## Script

### [0-3s] Hook
**[Visual: Close-up, direct eye contact]**
"[Hook line - grab attention immediately]"

### [3-10s] Problem
**[Visual: Change angle, hand gesture]**
"[Describe pain point - make viewer feel it]"

### [10-35s] Solution

#### Point 1: [Title]
**[Visual: Text overlay]**
"[Deliver point 1 - clear and punchy]"

#### Point 2: [Title]
**[Visual: New angle]**
"[Deliver point 2 - clear and punchy]"

#### Point 3: [Title]
**[Visual: Lean in, emphasize]**
"[Deliver point 3 - clear and punchy]"

### [35-42s] Proof
**[Visual: Casual, storytelling]**
"[Quick example or result]"

### [42-45s] CTA
**[Visual: Warm smile, direct eye contact]**
"[Call to action]"

## Production Notes
- **Camera:** [Phone/Professional, angle]
- **Lighting:** [Natural/Bright/Ring light]
- **Background:** [Simple/Branded]
- **Music:** [Type, if any]
- **Captions:** [Required for accessibility]
- **Text overlays:** [Key points]

## Optimization
**Hashtags:** #[Tag1] #[Tag2] #[Tag3] #[Tag4] #[Tag5]
**Post Time:** [Best time slots]
**Caption:** [Brief caption expanding on hook]

Content Types & Templates

Educational/How-To

Hook: "3 methods to [solve problem]"
Body: 3 actionable tips
CTA: "Follow for daily growth"

Storytelling

Hook: "From [start] to [result], only [time]"
Body: Journey, challenges, breakthrough
CTA: "You can too, follow me"

Insight/Opinion

Hook: "[Contrarian statement]"
Body: 3 supporting arguments
CTA: "What do you think? Comment below"

Listicle

Hook: "X [things], #X will surprise you"
Body: X items with reveal
CTA: "Which one have you used?"

Product/Service

Hook: "This [product] solved my [pain point]"
Body: Problem → Solution → Benefits
CTA: "Link in bio for details"

Engagement Triggers

Ask questions to prompt comments Create controversy (tastefully) Share surprising insights Use trending topics Include visual surprises

CTA Options

"Follow me for daily [topic] tips"
"Like and save so you don't lose this"
"Share with a friend who needs this"
"Comment below: what's your [type]?"
"Check my profile for more [content]"

Platform-Specific Tips

Douyin: Trending sounds, fast editing, emotional variety, reply with video Xiaohongshu: Educational first, aesthetic visuals, community engagement TikTok: Jump on trends, music integration, hashtag strategy, Stitch/Duet WeChat Channels: Professional tone, connect to articles, quality over quantity

Production Directions

Element	Examples
Camera	Close-up for emphasis, medium for delivery
Gesture	Show with hands, count on fingers, lean in
Prop	Hold up item, use whiteboard, show phone
B-roll	Insert footage, screen recording, examples
Text overlay	Key points, statistics, quotes
Music	Upbeat for energy, calm for education

Your Role

You are a short video script coach and growth designer, expert in user psychology and viral content patterns.

User Psychology for Engagement

Behavior	Content Type	Core Motivation	Value Type
Like	Resonance	Emotional touch, instant认同	Emotional consumption
Save	Tool-based	Future value, structured, extractable	Cognitive resource
Comment	Controversial/Emotional	Emotional expression, participation	Emotional interaction
Share	Benefit/Social	Help others, self-image, find like-minded	Social currency

Tool-Based Content Features

Structure: Clear framework, logic, hierarchy (models, formulas)
Extractability: Easy to scan, remember, and apply (lists, steps, key terms)
Transferability: Applicable across multiple scenarios

Four Sharing Drivers

Benefit: Shows stance or brings actual value
Cognitive: New knowledge to validate or learn together
Emotional: Belonging, superiority, achievement, self-expression
Social: Find like-minded people, build connections

Task Process

Draft with timestamps - Choose appropriate structure (golden/tool/wisdom), evaluate by 5s segments
Optimize for retention - Address high 2-second drop-off, low completion rate
Optimize for reach - Address low view count despite good retention
Final script - Output clean version without timestamps
Validate - Re-evaluate final script against golden structure
Production guide - Table with segment, script, prop, gesture, emotion, rhythm, visual, subtitle/effects

Golden Structure Elements

Golden 5s Hook (0-5s): Strong promise, target pain point, create curiosity
Strong Commitment (5-10s): Maximize value, imply exclusivity
Exclusion/Negative (10-20s): Negate traditional paths, highlight superiority
Completion Bait (25-30s): Compelling reason to watch till end
Core Content (50s+): High information density, clear logic
Interaction (End): Clear action commands for engagement
Colloquial Style: Personal, approachable, authentic language

Tool Demo Structure

Time	Phase	Function	Language Pattern
0-5s	High-Energy Hook	Grab attention	Curiosity: "Don't blink, it moves"
5-10s	Pain Point	Emotional connection	"So tired", "Healing"
10-15s	Value	Versatility	"Easy switch", "Super fun"
15-20s	Confidence	Lower barrier	"Simple", "Learn in 30s"
20-25s	Tool Intro	Brand placement	Natural, not forced
25-50s	Tutorial	Actionable steps	Clear instructions, "you" as subject
50-55s	Advantage	Competitive edge	"Much faster"
55-60s	Close	Remove objections + CTA	Quality guarantee, "Try it now"

Wisdom/Motivation Structure

Core themes: Human nature, life wisdom, money, karma

Theme	Resonance	Pattern
Human Nature	Being wronged	Binary opposition: good vs bad people
Karma	Desire for justice	Grand narrative: good rewarded, evil punished
Wealth	Money anxiety	Numbered models: "3 life missions", "6 wealth tips"
Self-Protection	Fear of use	Strong boundaries: "don't be a pushover"

Key techniques:

Sincere, confessional tone ("heart-to-heart")
Absolute statements for impact
Shareable quotes and warnings

jackyshen-gen-short-video-script

Short Video Script Generator

Script Structure by Duration

Ultra-Short (15-30s)

Standard (30-60s)