SEO & AEO Strategy

Traditional SEO gets pages ranked. AI search optimization (AEO/GEO) gets content cited. This skill covers both.

SEO  → Rank in traditional search results (blue links)
AEO  → Appear in featured snippets, AI Overviews, voice answers
GEO  → Get cited in generative AI responses (ChatGPT, Claude, Perplexity)

2025 reality: AI Overviews appear in ~47% of Google searches. 58% of queries end without a click. Optimize for citation, not just ranking.

Initial Assessment

Check for .claude/product-marketing-context.md or .agents/product-marketing-context.md first. Use existing context; only ask for what's missing.

Before auditing, understand: