Social Media API Best Practices

Battle-tested patterns from scheduling 1M+ posts across 13 platforms.

1. Authentication Patterns

OAuth 2.0 Platforms

Instagram (Meta Graph API)

• Two-step token exchange: short-lived (1 hour) → long-lived (60 days)
• Use auth_type: 'rerequest' to force permission re-prompts
• Exchange endpoint: ig_exchange_token grant type
• Scopes: instagram_business_basic, instagram_business_content_publish, instagram_business_manage_messages, instagram_business_manage_comments, instagram_business_manage_insights