Ad Budget Rebalancer

Overview

Use this skill to diagnose ad spend patterns and generate a budget-rebalancing brief that prioritizes channels, campaign types, and audience segments based on efficiency signals. It applies a built-in efficiency framework and channel-mix matrix to surface reallocation recommendations.

This MVP is heuristic. It does not connect to live ad platforms, campaign managers, or analytics dashboards. It relies on the user's provided spend notes, performance context, and channel mix.

Trigger

Use this skill when the user wants to:

• review ad spend efficiency across multiple channels (Meta, Google, Amazon, TikTok, Xiaohongshu)
• diagnose why a channel or campaign is underperforming relative to spend
• rebalance budget across awareness, consideration, and conversion campaign types
• prepare a monthly or quarterly media budget review brief
• identify where to cut spend or where to scale based on ROAS or MER signals

Example prompts