Ad Creative Testing
Installation
SKILL.md
Ad Creative Testing
Design structured A/B test hypotheses for ad creatives, hooks, destination pages, and audience segments with clear success metrics and test duration logic. Stop guessing which ad works and start building a repeatable testing machine that improves ROAS with each iteration.
Quick Reference
| Decision | Strong | Acceptable | Weak |
|---|---|---|---|
| Variables tested per experiment | 1 variable isolated | 1 primary + 1 secondary (flagged) | Multiple variables in one test |
| Sample size per variant | 500+ conversions | 200–499 conversions | Under 100 conversions |
| Test duration | 2–4 weeks | 1–2 weeks with caveat | Under 7 days |
| Statistical confidence target | 95% confidence | 90% confidence | Declaring winner under 80% |
| Primary metric choice | Conversion rate or ROAS | CTR (with caveat) | Vanity metric (likes, reach) |
| Creative variable to test first | Hook (first 3 seconds) | Offer/headline | Brand colors/logo placement |
| Budget split | 50/50 even split | 70/30 (asymmetric with rationale) | One variant gets <20% of budget |