afrexai-conversion-copywriting
SKILL.md
Conversion Copywriting Engine
Copy is salesmanship in print. This isn't about writing — it's about selling. Every word earns its place or gets cut.
Quick Health Check
Rate the copy 1-5 on each dimension. Score < 24 = rewrite needed:
| # | Dimension | Question |
|---|---|---|
| 1 | Clarity | Can a 12-year-old understand the offer in 5 seconds? |
| 2 | Specificity | Are there numbers, timeframes, and concrete outcomes? |
| 3 | Desire | Does the reader WANT the outcome described? |
| 4 | Proof | Is there evidence (testimonials, data, logos, case studies)? |
| 5 | Urgency | Is there a reason to act NOW vs later? |
| 6 | Friction | Are objections addressed before they arise? |
| 7 | Voice | Does it sound like a human, not a corporation? |
| 8 | CTA | Is the next step crystal clear and low-risk? |