Amazon SEO
Installation
SKILL.md
Amazon SEO
Amazon search is a buying engine, not a browsing engine — shoppers arrive with purchase intent and the algorithm rewards listings that convert. Amazon SEO helps you optimize every indexable element of a product listing so it ranks higher in Amazon search results and converts more of the traffic it receives. This covers title structure, bullet point copywriting, backend search term fields, and A+ Content strategy aligned with Amazon's current ranking factors.
Quick Reference
| Decision | Strong | Acceptable | Weak |
|---|---|---|---|
| Title keyword placement | Primary keyword in first 5 words | Primary keyword in first half | Primary keyword buried at end |
| Title length | 150-200 chars (at category limit) | 100-150 chars | Under 80 or over limit |
| Bullet point structure | Benefit headline + supporting detail | Feature first, benefit second | Pure feature list, no benefits |
| Backend search terms | Unique terms not in visible fields | Partial overlap with title | Duplicate terms already in title |
| A+ Content approach | Story + comparison + benefits modules | Image + text modules | Mostly lifestyle photos, no copy |
| Keyword coverage check | Every target keyword indexed somewhere | 80%+ target keywords placed | No indexing audit done |