Authority Signal Designer

When to Use

Use this skill when you are:

• Writing or editing a professional bio or about page — need to convey credentials and expertise in a way that activates trust, not just lists facts
• Building a consultant, coach, or thought leader brand — choosing which authority signals to emphasize across a website, social profiles, or marketing collateral
• Creating expert-led marketing content — articles, case studies, webinars, or campaigns where the author's or brand's expertise needs to be felt, not just stated
• Auditing existing content for authority gaps — reviewing a bio, landing page, or content set to identify where authority is being undersold or miscommunicated
• Evaluating incoming authority claims — receiving a pitch, reading a recommendation, or vetting an expert where you need to apply the two-question defense protocol

Preconditions: you have at least one of:

• A draft bio, landing page, about page, or content set to work from
• A description of the person, role, credentials, and audience
• An authority claim (from an expert, vendor, influencer, or advisor) you want to evaluate

Agent: Before starting, confirm whether you are in APPLICATION mode (designing authority signals for content) or DEFENSE mode (evaluating an authority claim someone is making). You can also do both in sequence if relevant.

Context & Input Gathering