build-commercial-insight

Reverse-engineer a Commercial Insight from the seller's unique strengths and validate it against the four-criteria test. Outputs a commercial-insight.md artifact ready to anchor a Commercial Teaching pitch.

When to Use

Use this skill when you need to identify what to teach before building a teaching pitch. This is the upstream step: you cannot build a strong teaching conversation without a validated insight that:

1. Routes naturally to what you do better than competitors
2. Genuinely reframes how the customer thinks (vs. confirming what they already know)
3. Creates urgency to act
4. Works across a segment — not just one deal

If you already have a validated insight and want to structure the 6-step delivery, move to author-commercial-teaching-pitch.