Customer Discovery Program

When to Use

Apply this skill when the team is launching a significant new product, entering a new target market, or redesigning a product — and needs to achieve product-market fit before scaling sales and marketing.

This skill produces a program plan, not a discovery execution log. The output is a structured document the PM uses to recruit, co-develop with, and validate a set of reference customers in parallel with building the product.

Do NOT use this skill for:

• Small features or minor product improvements (overhead is too high)
• Products already past product-market fit
• Executing specific discovery techniques (see downstream technique skills)

The program takes substantial PM effort over multiple months. It is also the single best leading indicator of future product success.

Context and Input Gathering

Before designing the program, collect: