Influence Principle Selector

When to Use

You have a persuasion scenario — a marketing campaign, sales email, landing page, product launch, negotiation, or onboarding sequence — and need to identify which of Cialdini's 6 influence principles to apply, and in what combination.

This is the hub skill. Use it when you need principle selection and rationale. Once you have your recommendation, hand off to the dedicated principle skill (e.g., reciprocity-strategy-designer, scarcity-framing-strategist) for detailed implementation.

Do not use this skill if: You already know which principle applies and need implementation tactics. Go directly to the relevant principle skill.

Context & Input Gathering

Before running the scoring process, collect: