Lead Capture with Ethical Bribe Design

A structured process for small business owners to stop selling from ads and start building a database of high-probability prospects. Uses the 3/7/30/30/30 market readiness model to show why lead-gen ads reach 40% of the addressable market vs 3% for direct-sell ads — a 1,233% improvement in advertising effectiveness. Produces an ethical bribe concept, lead-gen ad copy, a minimal capture form, and a CRM landing plan. Required content for square #4 of the 1-Page Marketing Plan canvas.

When to Use

Use this skill after target market selection and before designing a nurture sequence. It sits in the middle of the marketing funnel: the job of square #4 is to capture interested prospects who are not yet ready to buy, so they can be nurtured until they are.