Liking Factor Engineer

When to Use

You are in one of two modes:

APPLICATION mode — The user wants to increase how much a target audience likes their brand, product, communication, or themselves as a salesperson or professional. This includes: brand messaging, sales copy, outreach emails, onboarding flows, endorsement strategy, ad creative, personal brand content, UX microcopy, pitches, and relationship-based selling.

DEFENSE mode — The user is evaluating a situation where they may be on the receiving end of manufactured liking — a sales conversation, a negotiation, or any context where a compliance professional is trying to get them to say yes.

Before starting, determine the mode by asking: "Are you trying to build liking (application) or protect against it (defense)?" Both modes can be run in the same session.

Context and Input Gathering

Required Context

• Target audience or counterpart: Who is this for? (Consumer segment, specific buyer, brand persona, the user themselves as a buyer) → Check prompt for: audience description, persona, customer type → If missing, ask: "Who is the person you need to like you / your brand / your message?"