Monetization Experiment Planner

A structured process for growth teams at post-PMF, Series A–B companies whose retention is stable but revenue per user is flat or growing too slowly. Applies the monetization framework from Hacking Growth (Ellis & Brown, Chapter 8) to classify your business model, surface where revenue is actually coming from, and generate a prioritized backlog of pricing and upsell experiments grounded in cohort data rather than intuition.

When to Use

Use this skill when: