Offer Naming: MAGIC Formula

When to Use

Use this skill when you:

• Have a completed offer (value stack, pricing, bonuses) and need a compelling name before promoting it
• Notice declining response rates, click-through rates, or lead volume on a campaign that used to perform well
• Are re-entering a market after a seasonal break and want a fresh angle on the same core offer
• Want to generate multiple name variants to A/B test in ads or landing pages
• Are naming individual bonuses, sub-items, or components within a larger bundle

Do not use this skill to redesign the offer itself. The underlying product, pricing, and value stack remain unchanged. You are only changing the wrapper — the external perception of what the offer is called.

Context and Input Gathering

Before generating names, collect: