Premium Pricing Strategy

When to Use

Use this skill when any of the following are true:

• You are setting the initial price for a new offer
• Prospects compare your offer to competitors and choose on price
• You are considering a price cut to win more customers
• Revenue is growing but profit is flat or shrinking
• You feel guilty or uncertain quoting your current price
• You are entering a niche market and want to size the pricing opportunity

Do NOT use this skill if you have not yet completed target-market-selection — the right niche is a prerequisite because niche specificity is a direct price multiplier (see Step 3).

Context & Input Gathering