Target Market Selection

When to Use

You are determining who to sell to — before building an offer, before writing copy, or before spending more effort on a market that may not support success. Typical triggers:

• Starting a new business and need to choose a customer segment
• Evaluating whether your current market is holding you back despite a good product
• Deciding between two or more candidate niches or customer types
• Questioning why a great offer is not gaining traction (bad market may be the cause)
• Deciding how narrowly to specialize within a broader category
• Pivoting away from a declining or saturated market

This skill runs before offer design. Market selection is the highest-leverage decision in business. A great offer in the wrong market will fail. A mediocre offer in the right market will still generate revenue.

Priority hierarchy: Market quality > Offer strength > Sales and persuasion skill