brand-voice-guide
Brand Voice Guide
When five different freelancers write your product descriptions, a new CX rep drafts refund replies, and a TikTok creator records a UGC ad in the same week, your brand ends up speaking in five different voices — and customers feel the inconsistency even if they can't name it. Brand Voice Guide produces a concrete, example-driven voice document so anyone writing for the brand can match its sound on the first try, without needing a brand-team sign-off for every sentence.
Use when
- A founder says "I've been writing all our copy myself and now I'm hiring a copywriter — how do I hand off the brand voice without it sounding off-brand?"
- A team is expanding to new channels (TikTok, email, support, packaging inserts) and realizing the voice that works on Instagram doesn't translate to transactional emails or returns policies.
- A brand agency or creator collective asks for a written tone guide before starting a content batch, and the in-house team only has vague adjectives like "friendly but premium."
- A support team is rewriting canned responses and wants language that stays on-brand while handling refunds, shipping delays, and negative reviews.
What this skill does
Codifies brand voice along three dimensions: personality traits (3-4 specific adjectives with opposites, not just "friendly"), vocabulary (words and phrases the brand uses, words it avoids, industry jargon it translates for customers), and rhythm (sentence length, punctuation style, formality level, use of humor or emoji). It then adapts each dimension to the specific contexts where copy actually gets written — product titles, descriptions, email subject lines, push notifications, support replies, ad hooks, and packaging inserts — with side-by-side do/don't examples pulled from or inspired by the brand's existing best-performing content.