Copywriting

Core Rule

Copywriting is not decorative writing. Write to move a specific audience toward a specific action.

Before drafting, identify:

1. Audience
2. Offer
3. Desired action
4. Main pain or desire
5. Trust barrier or objection

If key inputs are missing, make the smallest reasonable assumption and say so briefly, or ask only for the highest-leverage missing detail.

Default Workflow

Follow this sequence:

1. Clarify the goal: click, consult, signup, purchase, reply, download, follow, share.