meta-ads-capi-setup
Installation
SKILL.md
Meta Ads CAPI Setup Guide
Required Credentials
| Credential | Where to Get | Used For |
|---|---|---|
| META_ACCESS_TOKEN | Meta Developer Console → Graph API Explorer → Generate Token | All Meta Marketing API calls |
| META_PIXEL_ID | Meta Events Manager → select your Pixel → copy Pixel ID | Identifying which pixel to configure |
Token note: The System User access token (generated in Business Settings) is the primary credential for CAPI API calls. You still need a registered Meta App (App ID) to set up the CAPI integration in Events Manager — the App ID is required when creating the System User and configuring token permissions. Make sure the token includes these scopes:
ads_management,business_management,pages_read_engagement.
When to Use
When setting up tracking for a new account, or when CPA shown in Meta Ads Manager is significantly higher than actual leads/sales (indicating a tracking gap). CAPI is especially critical for lead generation campaigns where offline conversions are the true business outcome.