Meta Ads Market Research

When to Use

Before launching a new campaign or entering a new market — to understand the competitive landscape, what types of ads are working, and where opportunities exist.

Step 1: Define Research Scope

Ask:

• What industry or category? (e.g., SaaS, e-commerce, local services)
• What markets or countries?
• What product or service type?
• Any specific competitors to analyze?

Finding the right competitors to analyze:

• Do NOT start with the biggest brands — their ad strategy is not replicable for small businesses
• Start with: businesses of similar size, similar budget, similar market — 5 to 10 competitors
• Search by category keywords in Meta Ad Library, not by brand name
• Use web search: "[your niche] Facebook ads competitors" to find real SMBs running ads