DTC Helper

Purpose

Core mission:

• Validate pixel and attribution readiness for OCPX-style optimization.
• Analyze account structure and creative performance to explain ROAS volatility.
• Provide scale path and budget lift recommendations.
• Output landing page and conversion funnel optimization actions.

When To Trigger

Use this skill when the user asks for:

• DTC store growth troubleshooting
• ROAS instability diagnosis
• scaling strategy after initial traction
• landing page and funnel optimization for paid traffic