┌─────────────────────────────────────────────────────────┐
│ 1. HOOK (Hero Section)                                 │
│  ┌─────────────────────────────────────────────────┐   │
│  │  [Headline - Benefit-driven, specific]          │   │
│  └─────────────────────────────────────────────────┘   │
│  ┌─────────────────────────────────────────────────┐   │
│  │  [Subheadline - Expand on the promise]         │   │
│  └─────────────────────────────────────────────────┘   │
│  ┌─────────────────────────────────────────────────┐   │
│  │     [OPT-IN FORM]                               │   │
│  │     Email: [____________]                       │   │
│  │     [GET IT FREE]                              │   │
│  └─────────────────────────────────────────────────┘   │
│              [Lead magnet image]                       │
└─────────────────────────────────────────────────────────┘
                         ↓
┌─────────────────────────────────────────────────────────┐
│ 2. VALUE (What's Inside)                               │
│    "Here's what you'll get:"                          │
│    ✓ [Benefit 1]                                      │
│    ✓ [Benefit 2]                                      │
│    ✓ [Benefit 3]                                      │
│         [Image showing the lead magnet]                │
└─────────────────────────────────────────────────────────┘
                         ↓
┌─────────────────────────────────────────────────────────┐
│ 3. PROOF (Social Validation)                          │
│    Headline: "Join X+ subscribers"                    │
│    [Testimonial 1]                                    │
│    [Testimonial 2]                                    │
└─────────────────────────────────────────────────────────┘
                         ↓
┌─────────────────────────────────────────────────────────┐
│ 4. URGENCY (Why Now)                                  │
│    "This offer expires..."                            │
│    [Scarcity element]                                 │
│    [Countdown timer if applicable]                    │
└─────────────────────────────────────────────────────────┘
                         ↓
┌─────────────────────────────────────────────────────────┐
│ 5. REASSURANCE (Trust Builders)                       │
│    ✓ No spam, ever                                    │
│    ✓ Unsubscribe anytime                              │
│    ✓ [Privacy link] [Terms link]                     │
└─────────────────────────────────────────────────────────┘

Section Breakdown

1. HOOK (Hero Section)

Benefit-driven headline (specific, result-oriented)
Subheadline expanding on the promise
Email input field + CTA button
Lead magnet visual (ebook, checklist, template preview)

2. VALUE (What's Inside)

"Here's what you'll get" headline
3-5 bullet points with checkmarks
Visual of the lead magnet (cover, preview, sample)

3. PROOF (Social Validation)

Subscriber count
2-3 short testimonials
Trust indicators (logos if applicable)

4. URGENCY (Why Now)

Scarcity message (limited time, limited quantity)
Countdown timer (optional)
Reason to act now

5. REASSURANCE (Trust Builders)

"No spam, ever" promise
Unsubscribe guarantee
Privacy/Terms links

Template Variables

Replace these placeholders in your generated pages:

Variable	Description
`{{HEADLINE}}`	Main benefit-driven headline
`{{SUBHEADLINE}}`	Supporting description
`{{LEAD_MAGNET_NAME}}`	Name of the free offer
`{{BENEFIT_1}}`	First benefit bullet
`{{BENEFIT_2}}`	Second benefit bullet
`{{BENEFIT_3}}`	Third benefit bullet
`{{CTA_TEXT}}`	Button text (e.g., "Get It Free")
`{{EMAIL_PLACEHOLDER}}`	Input placeholder text
`{{SUBSCRIBER_COUNT}}`	Number of subscribers
`{{TESTIMONIAL_1}}`	First testimonial quote
`{{TESTIMONIAL_1_AUTHOR}}`	First testimonial author
`{{TESTIMONIAL_2}}`	Second testimonial quote
`{{TESTIMONIAL_2_AUTHOR}}`	Second testimonial author
`{{URGENCY_MESSAGE}}`	Scarcity/urgency text
`{{COUNTDOWN_DATE}}`	Expiration date (if applicable)
`{{LEAD_MAGNET_IMAGE}}`	Image of the free offer
`{{COMPANY_NAME}}`	Brand/company name
`{{PRIVACY_URL}}`	Privacy policy link
`{{TERMS_URL}}`	Terms of service link

Lead Magnet Types

This skill supports various lead magnet formats:

Ebook - Digital guide or report
Checklist - Printable or digital checklist
Template - Spreadsheet, Notion, or design template
Quiz - Interactive assessment with results delivered via email
Free Tool - Mini app or calculator
Video Series - Video course delivered via email
Cheat Sheet - Quick reference guide
Swipe File - Collection of examples

Conversion Principles

Headline Formulas

"[Emotion] + [Specific Result] + [Timeframe]"
Example: "Wake Up to 10x More Leads in 30 Days"
"[Number] + [Specific Thing] + [in [Timeframe]]"
Example: "7 Days to Your First 1,000 Email Subscribers"

Form Best Practices

Single field (email only) = highest conversion
Place form above the fold
Contrast button color from background
Clear CTA: "Get My [Lead Magnet]" not "Submit"

Above the Fold Must-Haves

Headline
Subheadline
Visual
Form

Trust Elements Placement

Before form (proof)
After form (reassurance)

File Structure

email-capture-generator/
├── SKILL.md                 # This file
├── templates/
│   ├── squeeze-page.html    # Basic squeeze page
│   ├── lead-magnet.html     # Detailed lead magnet page
│   └── thank-you.html       # Confirmation/thank you page
└── examples/
    ├── ebook-capture.md     # Example: ebook lead magnet
    ├── checklist-capture.md # Example: checklist lead magnet

Example: Ebook Lead Magnet

Lead Magnet: "The Tiny Home Financing Guide" Target Audience: Prospective tiny home buyers Primary Benefit: Understanding financing options

HOOK:
- Headline: "Get Your Tiny Home Faster with the Financing Guide 90% of Buyers Miss"
- Subhead: "Discover the 7 financing strategies that helped 1,000+ families afford their dream tiny home"
- CTA: "Send Me The Guide"

VALUE:
- ✓ 7 proven financing strategies
- ✓ Comparison charts
- ✓ Lender contact list
- ✓ Mistakes to avoid

PROOF:
- "Join 5,000+ tiny home enthusiasts"
- Testimonial from satisfied reader

URGENCY:
- "This free guide is available for a limited time"

REASSURANCE:
- "We respect your privacy. No spam, ever."

email-capture-generator

Email Capture Generator Skill

The Email Capture Framework

5-Section Flow