exit-intent
Exit Intent
This skill designs end-to-end exit-intent popup strategies for ecommerce stores — deciding when to fire, what to offer, what copy and creative to show, and how to measure lift — so that recovery offers catch abandoning visitors without interrupting the ones who are still shopping or ready to check out.
Use when
- The user runs a Shopify, WooCommerce, BigCommerce, or custom ecommerce storefront and is seeing desktop bounce rates above 55% or abandoning cart rates climbing week over week.
- The user asks for help writing exit popup copy, picking an incentive (discount vs free shipping vs sample), or deciding whether a popup should appear on product, cart, or checkout pages.
- The user wants a structured A/B testing plan for exit-intent variants (trigger sensitivity, offer size, headline tone, visual layout) with a clear primary metric and guardrails.
- The user is concerned that popups are hurting SEO Core Web Vitals, harming mobile UX, or creating a brand perception problem, and wants rules for when not to fire.
What this skill does
Analyzes the store type, traffic composition (paid vs organic, new vs returning), and conversion funnel stage to recommend a layered exit-intent strategy. Produces trigger logic (mouse leave threshold, scroll depth gate, time on page minimum, page-type filters, frequency caps per visitor), offer tiering (soft ask like newsletter vs hard ask like 10% off vs urgency-based like countdown), and at least three headline and CTA copy variants mapped to customer intent. Recommends suppression rules for returning buyers, logged-in accounts, and checkout pages. Includes an A/B test plan with sample size math and statistical stopping rules.