kol-brief
Installation
SKILL.md
KOL Brief
Partnering with KOLs (Key Opinion Leaders) and influencers can drive massive TikTok Shop GMV — but only when creators have a clear, detailed brief. Vague instructions lead to off-brand content, poor conversion, and wasted spend. This skill generates fully structured, campaign-ready KOL briefs that tell creators exactly what to say, show, and avoid, so every piece of content aligns with your product positioning and platform compliance rules.
Quick Reference
| Decision | Strong | Acceptable | Weak |
|---|---|---|---|
| Positioning angle | One angle matched to this creator's audience ("budget-conscious skincare beginners") | General product positioning | "Make it go viral" with no angle |
| Talking points | Top 3, each with a proof point (clinical stat, review count, demo moment) | 3–5 unproven claims | 10+ points the creator will ignore |
| Deliverables | Exact count, duration, posting window, hashtags, link placement | Count and rough timing | "A few videos when you can" |
| Dos & don'ts | ≤7 dos, ≤7 don'ts, each tied to compliance or conversion | Generic brand guidelines | Pages of legal boilerplate |
| Creative freedom | Mandatory elements separated from creator-choice elements | Mostly prescriptive | Fully scripted word-for-word |
| Compensation | Rate, payment schedule, usage rights, exclusivity window all stated | Rate and schedule only | "We'll discuss after posting" |
| Brief length | 1–2 pages, scannable, copy-paste ready | 3 pages with clear headers | 6+ page PDF nobody reads |