┌─────────────────────────────────────────────────────────┐
│                     HERO SECTION                         │
│  ┌─────────────────────────────────────────────────┐   │
│  │ Main Headline (1 line, punchy, benefit-driven)   │   │
│  └─────────────────────────────────────────────────┘   │
│  ┌─────────────────────────────────────────────────┐   │
│  │ Sub-headline (explain the main benefit)         │   │
│  └─────────────────────────────────────────────────┘   │
│  ┌─────────────────────────────────────────────────┐   │
│  │ PRIMARY CTA BUTTON (big, contrasting color)     │   │
│  └─────────────────────────────────────────────────┘   │
│              [Product/hero image]                       │
└─────────────────────────────────────────────────────────┘
                         ↓
┌─────────────────────────────────────────────────────────┐
│                   SOCIAL PROOF BAR                      │
│    "TRUSTED BY 10,000+ [理想Customers]"                │
│         [Logo] [Logo] [Logo] [Logo] [Logo]            │
└─────────────────────────────────────────────────────────┘
                         ↓
┌─────────────────────────────────────────────────────────┐
│                   PROBLEM SECTION                       │
│         "Struggling with [PAIN POINT]?"                │
│    Describe the problem in customer's words            │
│         [Image: person looking frustrated]             │
└─────────────────────────────────────────────────────────┘
                         ↓
┌─────────────────────────────────────────────────────────┐
│                   AGITATION SECTION                    │
│    "Here's why [PAIN POINT] keeps getting worse..."    │
│    Make the problem feel more urgent/painful           │
│         [Image: problem escalation visuals]            │
└─────────────────────────────────────────────────────────┘
                         ↓
┌─────────────────────────────────────────────────────────┐
│                   SOLUTION SECTION                      │
│  ┌─────────────────────────────────────────────────┐   │
│  │  "Introducing [PRODUCT NAME]"                   │   │
│  │                                                 │   │
│  │  [Product image - large, clear]                 │   │
│  └─────────────────────────────────────────────────┘   │
│    List 3-5 key benefits (not features)                │
└─────────────────────────────────────────────────────────┘
                         ↓
┌─────────────────────────────────────────────────────────┐
│                   MECHANICS SECTION                    │
│    "How it works - 3 simple steps"                     │
│    Step 1 → Step 2 → Step 3 (with icons/images)       │
└─────────────────────────────────────────────────────────┘
                         ↓
┌─────────────────────────────────────────────────────────┐
│                 TESTIMONIALS SECTION                   │
│    [★ 5.0] "Changed my life..."                       │
│    - Name, Title                                       │
│    [★ 5.0] "Best investment..."                       │
│    - Name, Title                                       │
│    [★ 5.0] "Finally works..."                         │
│    - Name, Title                                       │
└─────────────────────────────────────────────────────────┘
                         ↓
┌─────────────────────────────────────────────────────────┐
│                    OFFER SECTION                       │
│    "Here's what you get:"                             │
│    ✓ [Benefit 1]                                      │
│    ✓ [Benefit 2]                                      │
│    ✓ [Benefit 3]                                      │
│    + [Bonuses]                                        │
│         [PRIMARY CTA BUTTON]                          │
└─────────────────────────────────────────────────────────┘
                         ↓
┌─────────────────────────────────────────────────────────┐
│                   RISK REVERSAL                        │
│    "Your protection:"                                  │
│    ✓ [Risk Reversal 1 - usually money-back]           │
│    ✓ [Risk Reversal 2]                                │
│    ✓ [Risk Reversal 3]                                │
└─────────────────────────────────────────────────────────┘
                         ↓
┌─────────────────────────────────────────────────────────┐
│                FINAL CTA SECTION                       │
│    "Start [DESIRED ACTION] Today"                     │
│    [Countdown timer if scarcity]                       │
│         [PRIMARY CTA BUTTON]                          │
└─────────────────────────────────────────────────────────┘
                         ↓
┌─────────────────────────────────────────────────────────┐
│                       FOOTER                           │
│    [Links] [Privacy] [Terms] [Contact]                │
└─────────────────────────────────────────────────────────┘

2. PRODUCT PAGE Template

Used for: Direct product sales, e-commerce, digital products

Build product pages EXCLUSIVELY using this 10-section flow from top to bottom:

┌─────────────────────────────────────────────────────────┐
│ 1. NAV (Top Menu)                                      │
│  [Logo]  [Shop] [About] [Blog] [Contact]      [Cart 🛒] │
└─────────────────────────────────────────────────────────┘
                         ↓
┌─────────────────────────────────────────────────────────┐
│ 2. BUYBOX (Hero Product Module)                        │
│  ┌─────────────────────┬───────────────────────────┐  │
│  │                     │  ★★★★★ (128 reviews)     │  │
│  │   [Product Image]   │  PRODUCT NAME              │  │
│  │                     │  $XX.XX                    │  │
│  │                     │  [Color: ▼] [Size: ▼]     │  │
│  │                     │  [ADD TO CART]            │  │
│  │                     │  [Buy Now]                │  │
│  └─────────────────────┴───────────────────────────┘  │
└─────────────────────────────────────────────────────────┘
                         ↓
┌─────────────────────────────────────────────────────────┐
│ 3. SOCIAL PROOF #1 (Testimonials Row 1)               │
│  "⭐⭐⭐⭐⭐ Loved by 10,000+ customers"                 │
│  ┌─────────────┐ ┌─────────────┐ ┌─────────────┐     │
│  │ "Quote..."  │ │ "Quote..."  │ │ "Quote..."  │     │
│  │ - Name      │ │ - Name      │ │ - Name      │     │
│  │ [avatar]    │ │ [avatar]    │ │ [avatar]    │     │
│  └─────────────┘ └─────────────┘ └─────────────┘     │
│        ↗              ↗              ↗               │
│  [FB] [TW] [IG] [PI]  (share icons above)            │
└─────────────────────────────────────────────────────────┘
                         ↓
┌─────────────────────────────────────────────────────────┐
│ 4. SOCIAL PROOF #2 (More Proof / UGC)                 │
│  "Here's what real customers are sharing..."          │
│  [Customer photo 1] [Customer photo 2]               │
│  [Customer photo 3] [Customer photo 4]               │
│  "Posted on Instagram/Twitter..."                      │
└─────────────────────────────────────────────────────────┘
                         ↓
┌─────────────────────────────────────────────────────────┐
│ 5. BENEFITS (Icon-Bulleted List)                      │
│  ┌─────────────────────────────────────────────────┐   │
│  │  [icon] BENEFIT 1                              │   │
│  │        Short description of this benefit       │   │
│  ├─────────────────────────────────────────────────┤   │
│  │  [icon] BENEFIT 2                              │   │
│  │        Short description of this benefit       │   │
│  ├─────────────────────────────────────────────────┤   │
│  │  [icon] BENEFIT 3                              │   │
│  │        Short description of this benefit       │   │
│  ├─────────────────────────────────────────────────┤   │
│  │  [icon] BENEFIT 4                              │   │
│  │        Short description of this benefit       │   │
│  └─────────────────────────────────────────────────┘   │
└─────────────────────────────────────────────────────────┘
                         ↓
┌─────────────────────────────────────────────────────────┐
│ 6. INGREDIENTS/MATERIALS (Specs Grid)                │
│  "What's Inside / Product Specifications"             │
│  ┌─────────────┬─────────────┬─────────────┐          │
│  │  [img]      │  [img]      │  [img]      │          │
│  │  Label 1   │  Label 2   │  Label 3   │          │
│  │  ✓ Check   │  ✓ Check   │  ✓ Check   │          │
│  └─────────────┴─────────────┴─────────────┘          │
│  [Full ingredient list + detailed specs]              │
└─────────────────────────────────────────────────────────┘
                         ↓
┌─────────────────────────────────────────────────────────┐
│ 7. SOCIAL PROOF #3 (Video / Case Studies)             │
│  [▶ Play Video]  "See how it works"                   │
│  ┌─────────────────────────────────────────────────┐   │
│  │  "My Results After 30 Days"                    │   │
│  │  [Before] → [After]                           │   │
│  │  - Name, Location                             │   │
│  └─────────────────────────────────────────────────┘   │
│  [Influencer quote + handle]                           │
└─────────────────────────────────────────────────────────┘
                         ↓
┌─────────────────────────────────────────────────────────┐
│ 8. COMPARISON (Table)                                 │
│                 ┌───────────┬───────────┬───────────┐  │
│                 │  OUR PRODUCT │ Competitor A │ Competitor B │
│  ├──────────────┼───────────┼───────────┼───────────┤  │
│  │ Feature 1    │     ✓     │     ✓     │     ✗     │
│  ├──────────────┼───────────┼───────────┼───────────┤  │
│  │ Feature 2    │     ✓     │     ✗     │     ✓     │
│  ├──────────────┼───────────┼───────────┼───────────┤  │
│  │ Price        │   $XX     │   $XX     │   $XX     │
│  ├──────────────┼───────────┼───────────┼───────────┤  │
│  │ Quality      │  ★★★★★   │   ★★★     │   ★★      │
│  └──────────────┴───────────┴───────────┴───────────┘  │
└─────────────────────────────────────────────────────────┘
                         ↓
┌─────────────────────────────────────────────────────────┐
│ 9. FAQ (Accordion)                                     │
│  ▼ Question 1?                                         │
│    Answer text here...                                 │
│  ▶ Question 2?                                         │
│  ▶ Question 3?                                        │
│  ▶ Question 4?                                        │
└─────────────────────────────────────────────────────────┘
                         ↓
┌─────────────────────────────────────────────────────────┐
│ 10. CTA (Final Call-to-Action)                        │
│  ┌─────────────────────────────────────────────────┐   │
│  │  "Ready to experience [BENEFIT]?"               │   │
│  │                                                 │   │
│  │        [★ LARGE ADD TO CART BUTTON ★]          │   │
│  │                                                 │   │
│  │  🛡️ Money-back guarantee  │  🚚 Free shipping   │   │
│  │  🔒 Secure checkout      │  ⚡ Ships today     │   │
│  └─────────────────────────────────────────────────┘   │
│  ──────────────────────────────────────────────────    │
│  [Nav] [Shop] [About] [Contact] [Privacy] [Terms]     │
└─────────────────────────────────────────────────────────┘

Section Breakdown

1. NAV (Top Menu)

Horizontal navigation bar
Logo on left
Menu links center (Shop, About, Blog, Contact)
Cart icon on right with item count badge

2. BUYBOX (Hero Product Module)

Product image on left (large, clear)
Product name prominently displayed
Social proof callout ABOVE the product name (star rating + review count)
Price clearly visible
Variant selectors (color, size, quantity)
Primary CTA: "Add to Cart"
Secondary CTA: "Buy Now"

3. SOCIAL PROOF #1 (Testimonials Row 1)

Trust headline ("Loved by X+ customers")
3 testimonial cards in a row
Each: quote, star rating, customer name, avatar
Social share icons above the testimonials

4. SOCIAL PROOF #2 (More Proof / UGC)

User-generated content section
Customer photos in grid layout
"Posted on Instagram/Twitter" attribution
More testimonials or social mentions

5. BENEFITS (Icon-Bulleted List)

4-6 benefits with icons
Short description under each bullet
Icons should match brand aesthetic

6. INGREDIENTS/MATERIALS (Specs Grid)

Visual grid of key ingredients/materials
Images for each ingredient
Labels/checkmarks indicating what's included
Full ingredient list or specs table below

7. SOCIAL PROOF #3 (Video / Case Studies)

Video modal trigger button ("Watch how it works")
Before/after case study with customer name + location
Influencer quote with social handle

8. COMPARISON (Table)

Product vs alternatives comparison
Feature-by-feature with checkmarks/X marks
Price comparison column
Quality/rating comparison

9. FAQ (Accordion)

Expandable/collapsible questions
Address common objections
4-8 Q&A pairs with clear answers

10. CTA (Final Call-to-Action)

Large, prominent "Add to Cart" button
Urgency headline
Trust badges (guarantee, shipping, security)
Footer navigation below (same as nav but simplified)

How to Use This Skill

Step 1: Gather Content

Before building, collect:

Product/offer name
Target audience
Primary pain point you're solving
Key benefits (3-5)
Product features/specs
Price and offers
Testimonials (or placeholders)
Brand colors/fonts

Step 2: Choose Template

Landing Page: Lead capture, webinar, free trial, email signup
Product Page: Direct product sale, e-commerce

Step 3: Map Content to Template

For Landing Pages:

Hero → Headline, subhead, CTA, hero image
Social Proof → Customer count, logos
Problem → Pain point in customer's words
Agitation → Why problem gets worse
Solution → Product intro + benefits
Mechanics → How it works (3 steps)
Testimonials → Social proof
Offer → What's included + bonuses
Risk Reversal → Guarantees
Final CTA → Urgency + button

For Product Pages (10-section flow):

Nav → Top horizontal navigation bar with menu links, logo, cart icon
Buybox → Central product buy module: image left, title/pricing right, add-to-cart button, variant selectors. Ensure product name is clearly seen, with a social proof callout on top of it
Social Proof → First testimonials row: quotes, stars, avatars; social share icons above
Social Proof #2 → Second proof block: more testimonials or user-generated content feeds
Benefits → Icon-bulleted benefits list with short descriptions under each
Ingredients/Materials → Product ingredients or specs grid: images, labels, checkboxes
Social Proof #3 → Third proof area: video modal trigger, influencer quotes, or case studies
Comparison → Table comparing product vs alternatives: columns for features, pricing, checks
FAQ → Expandable questions list addressing common objections
CTA → Final urgent call-to-action: large button, guarantee badges, footer nav below

Step 4: Output Format

Output as:

Figma-ready spec - with exact copy, images needed, colors
HTML structure - semantic HTML with placeholder content
Copy document - just the text/headlines for your designer

Conversion Principles

Headline Formula

[Emotion] + [Specific Result] + [Timeframe]
Example: "Wake Up to Glowing Skin in 7 Days"

CTA Button Rules

Use contrasting color from brand
Action verb + benefit: "Get My Free Guide"
Above the fold AND at bottom
Big, clickable (min 44px height)

Social Proof Placement

Immediately after hero (logo bar)
Before offer section (testimonials)
Above the fold (star ratings)

Risk Reversal Must-Haves

Money-back guarantee (时长)
"No questions asked"
Free shipping (if applicable)
"Secure checkout"

Example: SoftEditSkin Product Page

Product: Ceramide Night Cream Price: $48 Pain Point: Dry, irritated skin

HERO:
- Headline: "Wake Up to Soft, Calm Skin"
- Subhead: "The ceramide-rich cream that repairs your barrier overnight"
- CTA: "Add to Cart - $48"
- Image: Product shot with soft lighting

QUICK OVERVIEW:
- ✓ Repairs skin barrier
- ✓ Deep hydration
- ✓ Fragrance-free
- ✓ Ships free

BENEFITS:
- ✓ Ceramide Complex - Locks in moisture for 24hr hydration
- ✓ Shea Butter - Softens without greasiness  
- ✓ Niacinamide - Calms redness and irritation
- ✓ Vitamin E - Fights free radicals

HOW TO USE:
1. Apply to clean face nightly
2. Massage in upward strokes
3. Wake up with glowing skin

TESTIMONIALS:
- "My skin has never felt better" - Sarah M.
- "Worth every penny" - Jessica L.

FAQ:
- "How long until I see results?" → "Most see improvement in 7 days"
- "Is it for sensitive skin?" → "Yes, fragrance-free and hypoallergenic"

File Structure

landing-page-converter/
├── SKILL.md                 # This file
├── templates/
│   ├── landing-page.html    # Landing page HTML template
│   └── product-page.html   # Product page HTML template
└── examples/
    ├── softedit-skin.md    # Example: product page
    └── tiny-edit.md        # Example: landing page

landing-page-converter

Landing Page Converter Skill

The Two Templates

1. LANDING PAGE Template