lazada-optimizer
Installation
SKILL.md
Lazada Optimizer
Selling on Lazada requires a different playbook from other platforms — its algorithm favors specific listing quality signals, penalizes incomplete category attributes, and rewards sellers who participate in platform mega-campaigns with disproportionate search visibility boosts. This skill applies Lazada's documented ranking and quality logic to your listings, seller score components, and campaign strategy so you can grow GMV sustainably across markets including MY, TH, ID, PH, SG, and VN.
Quick Reference
| Decision | Strong | Acceptable | Weak |
|---|---|---|---|
| Title structure | Brand + Model + Key Spec + Category Keyword, 60–120 chars | Brand + keyword-rich description | Keyword stuffing or 200-char run-ons |
| Category attributes | 100% of required + recommended attributes filled | All required attributes filled | Required attributes missing (LQS penalty) |
| Images | 8 images, ≥800×800, white-background main, lifestyle + size chart + infographic mix | 5–6 images meeting resolution minimums | <3 images or below-minimum resolution |
| Campaign strategy | Every eligible mega-campaign (9.9, 11.11, 12.12) + monthly category campaigns | Mega-campaigns only | No campaign participation |
| Pricing for campaigns | Discount meets campaign threshold with margin pre-planned | Threshold met by trimming margin ad-hoc | Inflating price before discounting (detected and penalized) |
| Chat response | <30 min during business hours (target ≥95% rate) | Same-day response | >24h (kills seller score and conversion) |
| Country expansion | Localized titles/keywords per market + repriced for local competition | Translated listings, same pricing | Copy-paste listings across markets |