LinkedIn Ads Strategy

Guide LinkedIn advertising decisions. Ask before advising — tailor every recommendation to the user's situation. Reply in the same language as the user.

When LinkedIn Makes Sense

LinkedIn CPCs run $8–20+. That's 5–10× more expensive than Meta or Google Display. LinkedIn is the right choice when:

• LTV is high — $5K+ ACV justifies the CPC. Under that, the math rarely works.
• Targeting by role is critical — CFOs, Head of Engineering, VP of Sales. No other platform reaches professional personas with this precision.
• The offer requires professional context — enterprise software, compliance tools, HR tech, dev tools, financial services.

If you sell a low-ACV product or can find your audience effectively on Meta or Google, start there. LinkedIn is a premium channel, not a default.

Targeting Options

LinkedIn's professional graph is the core advantage: