LinkedIn Authority Builder

Here's what most people get wrong about LinkedIn: they're trying to go viral.

Viral doesn't pay your bills. Being remembered by the right 500 people when they need what you do — that pays your bills.

This skill builds a content system that makes you impossible to forget for your target audience. Not through hacks. Through consistency and clear positioning.

Before We Build Anything

I need to understand your situation:

1. What's your expertise? What do you know cold?
2. Who needs to remember you? Specific titles, company stages, industries.
3. What do you want from LinkedIn? Leads? Job offers? Speaking gigs? Partnerships?
4. What's your unfair advantage? Experience, perspective, or access that others don't have.
5. What are you doing now? Posting? How often? What's working?