Local Lead Gen — Automated Business Prospecting & Outreach

Find local businesses with bad websites, score them, and auto-email personalized pitches.

Pipeline Overview

1. Scan — Search businesses by niche + city via Brave Search API
2. Score — Check each site: SSL, mobile-friendly, speed, design age, broken elements (0-100)
3. Filter — Flag sites scoring <40 as outreach candidates
4. Enrich — Extract emails from contact pages using DeepCrawl or direct scraping
5. Email — Send personalized cold emails via Resend (or any SMTP provider)
6. Track — Log all leads to Google Sheets or CSV with status tracking

Requirements

• Brave Search API key — for business discovery (free tier available)
• Resend API key (or SMTP credentials) — for sending cold emails
• DeepCrawl API key (optional) — for better contact page parsing
• Google Sheets OAuth (optional) — for lead tracking