Loyalty Designer
Installation
SKILL.md
Loyalty Designer
Customer loyalty programs are margin investments — done right they increase purchase frequency and LTV; done wrong they're expensive discount machines that train customers to wait for rewards. Loyalty Designer helps you build a complete loyalty program architecture from scratch: points structures, tier thresholds, reward catalog, referral mechanics, and the financial model that determines whether the program actually improves contribution margin.
Quick Reference
| Decision | Strong | Acceptable | Weak |
|---|---|---|---|
| Program type for low-AOV repeat buyers | Points-based (frequent earn/burn) | Tiered with low entry threshold | Referral-only (misses existing behavior) |
| Program type for high-AOV infrequent buyers | Tiered VIP (status + perks) | Cash back | Points (too slow to build engagement) |
| Points earn rate | 1-5% of spend as points value | 6-8% of spend | > 10% (margin-destroying) |
| Tier threshold design | Based on actual purchase frequency data | Estimated from AOV × target visits | Arbitrary round numbers |
| Reward breakage estimate | 20-35% expected (industry norm) | 10-20% conservative | 0% (always dangerous assumption) |
| Referral reward structure | Dual-sided (referrer + referee) | Referrer only | No referral mechanic |